Practitioner PSA: You’re not supposed to work with everyone on everything
You can’t help everyone.
As your fellow empath, I know that feels callous.
It might feel unloving to withhold EFT as if choosing a niche is ignoring the masses of people who need help.
When I found EFT in 2011, I wanted to help everyone.
I wanted to work with people with anxiety, OCD, childhood trauma (so broad and out of my scope at time), sexual trauma (same), relationship issues (this is SO broad), trust issues (scary broad), anger problems, procrastination (again SO broad), migraines, acne issues, public speaking phobias, test taking anxiety, body image issues, eating disorders….
Yes, EFT could help all of these people, and I watched firsthand as it did.
Chronic back pain: Vanished.
Fear of flying: On a plane within the month.
Relationship crumbling: Vows renewed.
Career-debilitating insecurity: Promotion and confidence boost.
EFT could help everyone, but if you try to help everyone, you’ll wind up like me 3 years into my private practice: drained, unfulfilled, and with an ironic empty client calendar (and 2 other part-time jobs).
Thee years in, I enrolled in an online business course which told me to pick a niche. I loved it, because it made me feel like I was being productive (with my very open schedule) when really I was just choosing random niches like “anxiety” or “single self employed moms” or “writers block” … none of which are true niches.
A niche is not a pain point.
A niche is a message.
You can change pain points a hundred times and still have a successful business as long as you honor your niche.
Imagine someone is lost. They are headed somewhere but fell off track. In order to find their way back home, they need directions.
Your directions will guide them back home.
You have a message you were born to share with the world 🌍 When you start sharing this message, you’ll tap into a wealth of humans who need to hear those exact directions.
When you hone your niche: You can find this sacred group in their version of thr woods and direct them back on their path.
You’ll speak their language.
You’ll know how and why they got lost.
You’ll know the exact route to get back home.
You’ll know what provisions they’ll need.
More tangibly, you won’t show up to a session and ask: “what do you want to work on today!” 😟
You’ll have a roadmap of what they can work on because you’ve guided hundreds of other people back via the same path.
You’ll create a safe community of solidarity for people who have survived similar journeys.
Maybe youll create courses they can all take together.
Healing doesn’t come from a wide focus. It comes from one focus.
Focus creates a successful and satisfying healing career.
I learned about finding your unique message from a Business Coach Phoebe Kuhn and her message helped my head stopped spinning with all the niches I wanted to help… all the books I wanted to write … all the workshops I could offer …
And I finally focused on you: You can sense the needs of everyone around you, but trying to meet ALL those needs makes you:
• have compassion fatigue
• never charge full price
• compare yourself to other practitioners and second guess “should my niche be that?”
You’re not supposed to be that!
You’re not supposed to be everything for everyone
That my friends, is my message.
That emoowrimt message works through me whether I’m working with a single mom, an empath practitioner or an artist who struggles to make a living.
Don’t abandon yourself to serve others.
You deserve to be fulfilled and provided for just as much as anyone.
My niche is anyone who will find their way home when they take that message and run with it.
Now we have to find your message.
Some of you will serve the chronically ill.
Others will serve the depleted stay at home parent.
Another will serve a trauma survivor.
Maybe you’ll serve all three but they will find you because they will resonate with what you have to say, not because they share one limiting pain point.
Move from surface pain point to a deeper niche that will stand the test of time.
Ask yourself:
1) What words of wisdom do I wish I knew sooner?
2) My friends come to me looking for permission to…(fill in the blank):
3) List 3 different people who came to you for help: What did they really need to hear, know, or remember?
Do you notice a common thread?
When it’s such an ingrained soul message it can be hard to see with fresh eyes.
Which is why during this year’s Practitioner Certification cohort, I’m adding the bonus class: Honing your niche based on your unique message.
Click image to read all learning modules, live call deep dives, and Q&A schedule.